Saturday, 13 August 2016

Enjoy Easy Authentication: Try Single sign-On!

The concept of single sign-on technology is not new. The method of login to multiple websites simultaneously was popularized in the early 20th century. The demand is more among employees and users of a particular business that has dozens of associated websites. The world is very fast today, no one wants to spend his/her time on filling forms and other related stuff for each website. Although registering for each website is very frustrating. Frustration sometimes lead the user to leave a business website. Single sign-on saves businesses from leaving users in such cases.

Here I am going to help businesses by explaining some of the importance of single sign-on(SSO) and why they must implement the technology to their business websites.

It Improves User Experience:

Well, the ultimate aim of any business is to provide the best experience to their customers. You can say that it is the most obvious benefits of SSO. With SSO one can say that those days are gone when users are trapped with numbers of usernames and passwords. Now, just a single set of credential and users get access to dozens of websites of the same business. Pretty cool! Right? It eliminates the biggest problem faced by the user of creating credentials for each associated websites of a business.

Enhance Security:

Security is one of the most important concerns for a business. It is the seal of trust between a user and a business. Therefore, to keep user’s data and credential safe is the first and foremost priority of every business. SSO uses SAML(Security Assertion Markup Language), thus provides an extra layer of security. The system keeps all the information and data secure from hackers and identity thieves.

Simplifies Reporting and Auditing:

By managing user’s data and other credentials, SSO makes it easier for businesses and IT managers to audit from where and how these data and credentials are used. This is an important factor to analyze users and make strategies accordingly.

Improve Productivity:

Who doesn't wants profit? No one! Profit is directly proportional to productivity. The two P’s that is the productivity and profit is responsible for the growth of any business. By reducing authentication time of employees on different interconnected websites, SSO boosts up their productivity and this leads to making more profit for a business.

Easy Web Access:

No matter where the users are physically located, the technology allows them to access all interconnected systems. It is very beneficial for such businesses that are doing their business globally because it provides easy access to partners, employees, and clients.

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